The new-age bride is selective, brand-aware and exceedingly clear about what she wants for her wedding day. Whether she ditches a contemporary lehenga for a heritage weave or swaps polkis with rubies, it’s clear that she prefers to bring a hint of personalisation into everything related to her big day—from bridal ensembles to wedding decor. And what is the elevated guard on her bridal beauty? Customised products that are a welcome departure from the current establishment of prescribed offerings and tailor-made to tackle her specific requirements and concerns. Looking closer, we noticed this new directive spanning across makeup, skincare and even fragrances—so of course we put together our own list of recommendations. Scroll ahead for our edit of the bespoke beauty buys that need to be part of your bridal trousseau.
Skincare has strived to rethink its one-size-fits-all solution more than any other department—simply because every skin type and concern is different, and skincare products have long-lasting effects. Most creations are thus crafted to target one or some of these concerns, not all. With the seismic shift to buying custom concentrates, several luxury brands now offer not just expert consultations, but also use data-harvesting algorithms and facial recognition apps to create them.
Kiehl’s may be the first purveyor in skincare to bring personalisation to the counter level, with its Apothecary Preparations initiative that allows customers to create their formula based on the results of their consultation and diagnosis. The cult-favourite hydration system by Clinique also got its custom upgrade with Clinique iD. Based around the brand’s signature Dramatically Different Moisturizers, this product allows you to choose any one of three hydrating bases, and mix in one of the five different active concentrate cartridges (each formulated to address a specific skin concern) to concoct your own potion.
Much like skincare, finding that perfect red lipstick or the right photo-ready foundation can be a daunting task—especially so on your wedding day. Canadian makeup brand BITE Beauty’s custom lipstick service lets you work in line with their makeup artists to pick a shade from over 200 exclusive options, as well as customise texture and scent. And Bare Minerals’ Made 2 Fit app lets patrons blend their own foundation shade. For the legions of eyeshadow lovers, M.A.C’s build your own portable, custom palette makes for a winning choice. You can start with a blank palette, comprising anywhere between two to 30 pots, before filling them with your favourite eyeshadows, bases and blushes from a selection of 100 colours. You can also add a concealer to this mix.
From Cleopatra to Marie Antoinette, almost every storied queen has been known to fancy made-to-order blends. Fast forward to the 21st century, these concoctions have found a place of pride in the beauty repertoires of millennial buyers as well. Several luxury brands like Dior and Guerlain have introduced their own scents to keep up with this age-old obsession. Some labels have gone even further to create their version of what could be touted as olfactory equivalent of couture. Maison Francis Kurkdjian is one of them, which creates bespoke fragrances for a private clientele.
Another name on this list is the brand that scented Sonam Kapoor Ahuja’s wedding decor, Jo Malone. The brand’s fragrance combining service has been its USP, whether it’s used to create something special or just layer two colognes. Another UK-based brand, Ormonde Jayne, also offers custom options. As part of the retail experience offered at the niche perfumery Scentido in Mumbai, the service allows brides to engrave and gift wrap their favourite bottle. Diptyque, best known for its candles, sticks to its expertise for its fragrance fitting service. Every candle has a specific scent, and once you’ve chosen a favourite, experts guide you through a corresponding fragrance. And cool-girl brand Glossier’s first fragrance, You, although not bespoke, mixes with your skin oils at the top note to create a fragrance that’s truly unique to you.